SirFred’s work resonates with his passion for authentic character performance
and his aesthetically understanding to give personality and emotion to his films.
He constantly strives to show a truth in his subjects and their surroundings.
Fred’s human, cinematic styled storytelling has recently been recognised with a
Cannes Lions nomination, allied to his reputation with the spots for Queer Lisboa,
International Queer Film Festival, awarded several times in Film category at the
New York Festivals and Epica as well Best Directing Awards at CCP and M&P Festivals.
Fred’s visual style also has found a voice in the Turkish market, with recent collaboration
with brands like Arcelik. He has created films for organizations and brands including AMCV,
Ikea, Caixa, WWF, Worten, Danone, EDP, Continente, Millennium Bank, Ferrero, Sagres Beer
In 2017 SirFred won several prizes and nominations including a CANNES LIONS FILM Nomination, a BRONZE AWARD @ NEW YORK FESTIVALS , EPICA SILVER AWARD, SILVER CRAFT DIRECTION AWARD @ CCP and a CRAFT Direction GOLD AWARD @ Meios e Publicidade Awards . In 2016 was elected BEST DIRECTOR /Portugal @ EL OJO IBEROAMÉRICA (Buenos Aires), won BEST DIRECTION AWARD @ CCP (Lisbon), a GOLD FILM CRAFT AWARD @ LUSOS AWARDS and a EPICA SILVER FILM AWARD.