Director-DoP Nick Sawyer, living in the U.K. , has gained a reputation as one of
the front-runners in the new wave of food, liquids and special effects directors, incorporating many of the techniques learnt from his music video days, refined with the quality demanded by the commercials world. His current clients include McDonalds, Häagen-Dazs, KFC, Pizza Hut, Hardees, O2, Philips, Unilever, etc.
Nick started his directing career in the 90´s in music videos whilst living in the United States; he worked with the likes of Cypress Hill, Gwen McCrea, Alice in Chains, building up a sizable music video catalogue as a director. During this period Nick paralleled his career as a director with of a director of photography, shooting projects for REM, Diana Ross, Anastasia, Simply Red, Radio Head to name but very few.